UX/UI Design
Development
E-commerce
Velocity Bikes
A compact identity and website redesign for a modern cycling brand
Overview
Velocity Bikes was evolving beyond local manufacturing and needed a digital presence that matched their growing ambition. The project focused on clarifying their brand story, refining visual consistency across touchpoints, and improving how riders explore bikes by style, terrain, and experience level.
We analyzed competitor patterns, restructured product categorization, and developed a scalable design system that communicates precision, durability, and the lifestyle behind the brand.
Results
The refreshed identity strengthened recognition across retail and digital channels, while the new website significantly improved engagement. Riders interacted with product pages for longer, explored more configurations, and navigated the catalog with fewer dead-ends.
Early launch analytics showed increased add-to-cart activity, stronger mobile performance, and clearer user paths for first-time buyers discovering the brand organically.
“The new brand and site feel like a real step forward. Everything is more intuitive, polished, and aligned with how we want people to experience our bikes.”
— Mark D., Founder, Velocity Bikes
Key Takeaways
Cohesive brand identity aligned with growth
Improved product structure and browsing logic
Stronger storytelling around craftsmanship and outdoor culture
Higher engagement and clearer buyer paths
Scalable components for future collections
