Designing the Right Stack

Tools don’t make a studio, but the right tools enable creativity, collaboration, and efficiency. In 2025, our digital studio relies on a carefully curated stack designed to streamline workflows, reduce friction, and accelerate ideation.

Choosing the right tools isn’t about using the trendiest apps; it’s about creating a system where ideas flow seamlessly from concept to execution. Our toolkit supports creativity at every stage: research, brainstorming, prototyping, iteration, and delivery.

Figma: Design and Prototyping Hub

Figma is the backbone of our creative workflow. Its real-time collaboration allows multiple team members to work simultaneously, eliminating version control issues and enabling rapid iteration. Component libraries and design systems ensure consistency across projects.

Example: During a SaaS redesign, Figma allowed our designers to prototype micro-interactions while developers reviewed feasibility in real time. This saved days of back-and-forth communication and accelerated client approvals.

Notion: Knowledge and Documentation

Everything knowledge-related lives in Notion: research insights, project briefs, client guides, internal documentation, and onboarding materials. Its flexible structure allows teams to maintain transparency and continuity across projects.

Benefit: New team members can ramp up quickly, and historical decisions are documented, reducing repeated questions or misaligned assumptions.

Linear: Task and Project Management

Linear scales with the complexity of projects. Its clear ticket system, visible priorities, and progress tracking help the team maintain focus and accountability. Integration with Figma and GitHub ensures design and development sync seamlessly.

Example: For a multi-product launch, Linear allowed the team to track dozens of tasks across designers, developers, and strategists, ensuring deadlines were met without constant status meetings.

Loom: Asynchronous Communication

Loom enables asynchronous walkthroughs, replacing long meetings with quick, context-rich video updates. Teams can share designs, prototypes, or technical decisions and receive feedback without disrupting deep work.

Benefit: Especially effective for remote collaboration, Loom keeps the team aligned across time zones while reducing “Zoom fatigue.”

Arc Browser: Research and Focus

Arc Browser helps organize tabs, manage ongoing research, and maintain focus on large projects. It provides visual tab management and bookmarking that reduce distraction and keep the team productive.

Example: During a competitive analysis sprint, Arc allowed the research team to organize dozens of pages and resources visually, making insights easier to synthesize for designers and strategists.

Why This Matters

Using the right tools isn’t just convenience — it directly impacts output, efficiency, and creativity. Well-chosen tools:

• Reduce time wasted on coordination and version control

• Ensure visual and interaction consistency across multiple projects

• Enable faster feedback loops between design, development, and strategy

• Support distributed teams without compromising quality or creativity

In short, tools allow the team to focus on doing what they do best: designing and building exceptional digital experiences.

Future-Proofing Our Workflow

Our stack is not static. We continuously evaluate each tool for redundancy, friction, or inefficiency. Anything that slows ideation or collaboration is replaced or supplemented.

Key practices include:

• Regular team audits of tools and workflows

• Testing new platforms and plugins on small projects before adopting

• Removing overlapping apps to prevent confusion

• Maintaining backward compatibility for legacy projects

By being proactive, we ensure our workflow remains agile, scalable, and adaptable, capable of handling new projects, clients, and team structures without disruption.

Real-World Example: Stack in Action

On a complex fintech redesign project, our stack enabled seamless collaboration:

• Figma for real-time design iteration

• Notion to track user research and decisions

• Linear to assign tasks and monitor deadlines

• Loom for async client walkthroughs

• Arc to organize competitive research

The result? Faster turnaround, fewer miscommunications, and a more cohesive, innovative final product — proving that the right stack directly impacts both quality and efficiency.